Three ways public relations can put your home service business in front of customers
The internet is a strange and wonderful place. As a home service business owner, you may wonder, “how is it my competitor is always showing up online as the go-to company?” A home service public relations agency can help your business get more exposure – the good kind.
Here are three methods a PR agency with great talent can employ to help your home service business show up as experts in home services:
- Press release placement – A savvy home service public relations agency will be able to write compelling, newsworthy press releases on topics of interest to homeowners. Not only do you want good content, you want it placed in all the right publications. Again, that’s where the right kind of PR agency comes in. They will know what publications in your service area will hit your potential customers, and they will get your releases picked up by those outlets.
- Monitoring industry trends – A seasoned home services public relations agency will monitor the latest trends in your industry. By monitoring trends, they will know what story the local TV station will lock onto. Then, they will make sure your business is pitched as the experts on the topic de jour.
- Social media connectivity – Traditional media is one avenue, but the smart money will keep an eye on social media as well. Good PR says to put your story on all the right social media channels to connect with potential customers. Compelling words and images will help catapult your business into the lead in traditional media as well as on social media.
If you want your home service business to become known as the best in town, a home service public relations agency with talent and expertise can help you get there.
If any of the above resonates with you and your home service business, we at Ripley PR would love to talk with you. Not only are we a home service public relations agency, we know we can elevate your company to expert status.
