How to WIN the Interview

Tips on how an introverted home service professional can win that next media opportunity

Every home service business owner wants to grow their business, and they know that landing and nailing a local TV or newspaper interview might be part of the path to growth. But, how do you prepare? Where can you get some coaching? A home service public relations agency can provide you with media training that will help you win the interview, and when we say win, we mean get your name and message out there in a positive light.

The right kind of media training from seasoned professionals will help you WIN that interview.

Here are three benefits of media training from a PR agency with great talent:

  • Key message development – A public relations agency with expertise in home services can help you develop the key messages you need to deliver in any kind of interview. Whether it’s on local television or it’s a sit-down interview with the business editor of the local newspaper, you need key messages that are well thought out and at the ready. You will want to develop messages that you can support with facts and figures. You know your story better than anyone – develop messages that tell that story.
  • Message delivery – Your PR team can help you make sure your message is delivered and received. Your messages should be tailored to your audience. In other words, speak their language. You’ll want to be succinct and speak in full sentences to give them that perfect soundbite. A savvy public relations team will help you hone the techniques you need to employ in order to drive your message home.
  • Tricks and techniques – Local reporters want to get a good story for their audience. But, you always want to be prepared for the unexpected. There are a lot of tricks and techniques you can use to make sure you are in control in the interview environment. Be a good student during your media training with your PR team, and you will absorb the best techniques to have a successful interview.

If you want your home service business to grow, you need to get your message out there. The right kind of media training from a strong PR agency will help you win and grow.

If any of the above resonates with you and your home service business, we at Ripley PR would love to talk with you. Not only are we a home service public relations agency, we know how to train the best in the home service industry to WIN at every media opportunity.

Heather Ripley, Founder/CEO

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