How to Leverage Public Relations for Franchise Growth

franchise growthPublic relations is a pivotal part of any growth strategy for a franchise brand. Here at Ripley PR, we understand the important role that franchise public relations can play in boosting your growth and visibility.

If your franchise brand is in the growth stage, and you’re looking to expand your footprint, here are four public relations tactics you can use right now to help boost your awareness and generate more leads:

  1. Press releases: Press releases are the quickest, easiest way to disseminate information and provide the media with potential stories. Luckily for franchises, there are a multitude of news opportunities that press releases can cover. From new store openings and licensing deals to unique product offerings and business partnerships, there’s never a shortage of release-worthy information that can be shared both on your website and with the media.
  2. Guest columns: Guest columns in targeted publications are a great way to showcase your expertise while providing prospects with insights into how you think and how your franchise operates. With the right media relationships, you too can have your own reoccurring column that allows you to speak directly to your audience on a number of relevant topics. The key to these opportunities is to make sure you provide valuable information (or in some cases, entertainment) to your audience without an overt sales pitch.
  3. Interviews and speaking engagements: Whether you showcase your expertise at a virtual conference or during a television interview, your ability to get in front of the right people to share your knowledge or your story can successfully generate franchise leads.
  4. Feature story: Every franchise brand has something unique to offer, or it wouldn’t be a franchise in the first place. That story, if harnessed and told correctly, can show your prospects what it means to be a part of your business. But it needs to be placed in front of the right media outlet for the most impact.

If you’d like to discuss these tactics in detail or talk about more ways that public relations can help your franchise brand grow, give Ripley PR a call today at (865) 977-1973.


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Public Relations