One of my family’s favorite movies is Paddington. It’s about a marmalade-loving bear who becomes an accidental homewrecker—flooding a bathroom in a hilarious way. While it’s funny on screen, it’s a homeowner’s nightmare in real life. And when a disaster strikes, who are people going to call?
If you’re in the industry, strategic plumbing PR can make sure it’s your name that comes to mind first.
The truth is most local plumbers are great at what they do—but not always great at telling their story. That’s where home services public relations comes in. PR doesn’t just build awareness, it builds trust. In a flooded marketplace (pun intended), trust is everything!
Want to capture more market share? A solid PR strategy will:
- Position your team as the home service experts in your area.
- Get your company featured in local news when relevant topics—like storm prep or winterizing pipes—make headlines.
- Build relationships with reporters, podcasters, and local influencers who can amplify your message and extend your reach.
- Keep your brand top of mind with homeowners before they’re in crisis mode, so they know exactly who to call when they need help fast.
Remember that it’s not just about big media hits. PR professionals can also help craft educational blog content, social media strategies, and SEO-driven web updates—all things that help convert searches into service calls and boost your online visibility.
Homeowners want to work with a local business they trust. With smart, consistent public relations support, your plumbing company can rise above the noise and become the go-to resource for your community.
Because when the next “Paddington moment” happens in someone’s bathroom, your business should be the first one they remember—and the one they call.
If you’re ready to develop a productive plumbing PR strategy, let Ripley PR help. Call us at (865) 977-1973 or reach out here.
