How to Be a Trade Show Star

Great B2B Public Relations Puts Your Brand in the Spotlight

There’s an art to promoting a B2B product or service. Advertising and marketing channels that work for B2C and retail companies don’t necessarily apply, and many B2B decision-makers aren’t easily swayed by traditional ads. They’re more likely to gather copious information, consider it carefully and reach out to colleagues and peers for recommendations before your sales staff even knows they’re looking for a solution.

B2B public relations helps a brand maximize trade show time.

But trade shows are a great way establish rapport these decision-makers in a casual setting, generate leads and eventually convert them to loyal clients. Some B2B businesses might sink large sums into booth design, giveaways and prizes. Those are great, but don’t forget that solid B2B public relations can help your brand maximize trade show time and get you better return.

Here are some of the services Ripley PR offers to clients heading to trade shows.

Media Relations

If you have big announcements to make, like a new or upgraded products, a trade show is an excellent venue. Not only are your potential clients there, but members of the media will be, too. We can arrange a media event at your booth or a private room for your announcement. We’ll promote the event ahead of time and even coach you and your staff for potential media appearances.

Speaking Engagements

Establish yourself as a thought leader in your industry with trade show speaking engagements. You’ll have the ears of your target audience and grow your prestige with them. We can promote you or a member of your staff as potential trade show speakers and help you craft presentations that will get you the right kind of attention.

Booth Support

Don’t chain yourself to your booth for the whole trade show. To be effective, you need to get out and work the floor. We can provide support staff to run your booth and represent your brand professionally when you can’t be there.

Help for Trade Show Hosts

We offer support to those hosting trade shows, too. The professionals at Ripley PR can promote your event, grabbing media attention and boosting attendance and exhibitors. We can also help you staff the event, providing essential on-site support like media relations, speaker coordination and more. There are many more ways that a B2B public relations agency like Ripley PR can make your next trade show a resounding success. If you would like more information about how we can help you stand out, call us at (865) 977-1973 or Ripley PR online.

Shannon Bryant

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Public Relations