How storytelling can help your business during organizational change

woman speaking at organizational conference

How do you persuade people to change? How do you get people to work together? How do you communicate who you are? How do you lead your team and customers into the future?

If you’re in an organization looking to spark change, these are just some of the questions you might be grappling with. Change is inevitable, but in order for organizational change to be successful (and to last), leaders must reinforce change with greater meaning to promote buy-in across all levels of the organization.

Reinforcing Organizational Change through Storytelling

One of the greatest ways to help reinforce organizational change? Storytelling.

Storytelling is one of our oldest and most fundamental methods of communication. As B2B public relations experts, we at Ripley PR have helped numerous clients tell stories about their brand. While the majority of our work is focused on sharing those stories externally (with your customers, potential business partners, stakeholders, etc.), being able to turn stories inward and use them to spark change in your organization follows a similar path and almost always begins and ends with the most fundamental question: Why?

“Why are we changing?” or some variation of this question, is usually the first level of inquiry, and sometimes even pushback, for any organization looking to transform into something new or different.

If you’re a company going through organizational change, or thinking about making a shift or transformation, you have to be able to give a deeper meaning beyond what you’ll be doing and how you’ll be doing it.

As Simon Sinek stated in his TED Talk, Start with Why: How Great Leaders Inspire Action:

“What’s your purpose? What is your cause? What is your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?”

“Why?” is a powerful question, and if you’re not prepared to tell the story of why change is necessary, your chances of generating buy-in to spark a successful change are greatly reduced.

If you’re going through or are considering an organizational change and want to make sure the transformation is successful and that you are ready to answer why, we want to talk with you. Contact Ripley PR today at (865) 977-1973.


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