How PR can make the difference for contractors

Hiring the wrong team member can be a frustrating experience for home service contractors. Besides lost time and sunken costs, there’s the potential for negative customer experiences with long-term impact.

Experienced and well-trained employees, on the other hand, can provide immediate value. By quickly generating revenue and saving time on training and orientation, they can be a critical element in a company’s growth.

Tell your home service business story with Ripley PRThe same principle applies when contractors decide to take the major step of engaging a public relations agency. Selecting the right PR partner is essential for contractors looking to grow their plumbing, HVAC or electrical business. It doesn’t matter how many awards or high-profile clients an agency has — if they don’t have specific industry experience, you could end up spinning your wheels while they catch up on your dime.

An experienced home services public relations agency that specializes in the industry and understands it from the inside, however, can be an immediate asset in helping your company achieve its goals. When your partner already knows the top trade shows, publications and industry trends, you can have confidence that they’ll manage your company’s PR needs while you focus on what you do best — running your business.

At Ripley PR, we specialize in strategic communications services for the home service industry. As the No. 1 home service PR agency in the country, our unique combination of strategic business accounting and creative public relations helps clients build awareness, establish positive reputations and drive increased leads and sales. To learn more, call us at (865) 977-1973 or contact us online.



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