How PR helps HVAC pros beat the summer squeeze

The summer of 2021 is going to be memorable for HVAC contractors.

With record-setting heat projected in most of the United States, demand for HVAC services is expected to reach unprecedented levels. At the same time, the manpower and material available to keep consumers cool could be stretched to the breaking point by the ongoing economic challenges squeezing the industry.

Because of the continuing labor crisis, rising product costs and production delays, contractors are potentially facing a summer of shortages. The consequences could be severe, ranging from uncaptured revenue and dissatisfied consumers to damaged reputation and loss of market share.

Even the most effective home services public relations strategy won’t change the weather or deliver parts faster. But home services PR can help HVAC contractors navigate this complicated situation so they can manage customer expectation, set themselves apart from the competition and continue delivering the essential cooling capacity our country depends on.

At Ripley PR, our team of home service PR experts can help contractors build a strategy designed to win immediate results with these key tools:

  • Earned media placement: Our team can leverages experience and existing relationships to land interviews and other opportunities in print, broadcast and online media outlets that establish you as an expert and build brand awareness in your service area.
  • Social media management: Strategically creating and managing content across multiple platforms is a critical component of building brand awareness and trust among customers.
  • Crisis communications: Being prepared for a worst-case scenario can help minimize the potential damage of almost any situation. Strategic crisis plans can even position a company for future success.

If you’re looking for help getting through the tough summer ahead, Ripley PR can help. Call (865) 977-1973 or contact us online.

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