“New Year, New Me.”
Oftentimes, we associate this with a friend or family member that plans to make a substantial change in their life, but franchise brands can have resolutions as well. With the help of an expert franchise public relations partner, you can plan early and hit the ground running as soon as the ball drops, carrying your momentum from the previous year.
Less than 50% of people who make New Year’s resolutions are successful, but by creating an incremental and actionable plan, we can change that. The same applies to your franchise brand: Create a plan, be accountable and take it step by step. That’s where we come in.
Here are three ways PR can help you achieve your New Year’s business resolutions:
Strategic Planning Sessions
An expert PR team will work with you to create a strategy to help you achieve your goals in the new year. Whether it’s enhancing brand awareness or being recognized for industry awards, we’ll craft a comprehensive strategy specific to your needs. Additionally, by setting clear objectives, it will be easier for your brand to monitor progress throughout the year.
Building Relationships
One of the many purposes of PR is to establish long-term relationships with the media, influencers and your target audience. These relationships can help ensure that your press releases, thought leadership articles, industry updates and awards are positioned in front of the right audience. Building relationships can take time, so starting the process before the new year can pay off in dividends down the road.
Strategic Storytelling
A published podcast or interview can create a nice buzz right out of the gate, which is great, but where public relations will really shine for your franchise brand is through consistent and compelling storytelling. Your brand comes with a message, and our experienced team of franchise public relations team can craft compelling story angles for you to share that message with your audience.
Here are Ripley PR, we understand that the market is competitive, and that early planning can lead to long-term success. Curious about how public relations can propel your franchise brand goals? Give us a call at 865.977.1973 or visit us online today!
