PR can prepare contractors for projected building boom

The construction industry should see a major rebound in 2021. According to a recent article by Joe Bousquin in Construction Dive, many observers predict a surge in new building later this year. In fact, the industry’s recovery after the coronavirus-related recession of 2020 could be one of the overall economy’s big storylines in the months ahead.

As optimistic as the outlook is, however, many contractors aren’t prepared to take full advantage of the projected building boom. The construction industry still faces a dire labor shortage, and being the best in your market isn’t enough anymore – potential clients and employees must know you’re the best.

It’s essential for contractors to position themselves for the coming surge, or they face the risk of being overwhelmed by the industry’s accelerated growth. One proven way for a building company to distinguish itself from its peers is construction public relations.

An experienced construction PR agency can promote brand awareness, bolster a contractor’s reputation, and coordinate earned media opportunities – all of which help boost leads and support recruiting efforts, key elements of a winning long-term growth strategy.

Preparing for the projected 2021 construction boom can help you set your contracting company up for success. At Ripley PR, our team of passionate PR professionals is committed to helping clients thrive in a constantly evolving economic climate. For more information, call (865) 977-1973 or contact us online.

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