How PR Can Help Your Manufacturing Business Grow

Here in Blount and Knox counties, we are blessed to have a wide variety of thriving manufacturing companies. This trend will only continue and grow in light of Gov. Haslam’s “Drive to 55 Alliance,” which features an emphasis on strengthening educational pathways to postsecondary manufacturing-related credentials that prepare individuals for good jobs in advanced manufacturing.

Recently the Tennessee Chamber of Commerce & Industry partnered with LIFT (Lightweight Innovations For Tomorrow), a Manufacturing USA institute, to build a robust pipeline for the state’s manufacturing industry. This partnership will encourage more people, from students to experienced workers, to consider manufacturing as a career choice.

Closer to home, we have seen a stream of expansions and new builds, with Advanced Munitions, Denso, anmanufacturing-public-relationsd Cirrus Aircraft among many large companies who have announced in recent months that they will be expanding here in Blount County. Those three alone have expansions totaling more than $1 billion, with more than 1300 new jobs.

So, the opportunities are plentiful.

But what does manufacturing have to do with public relations? More than you might think. By turning to an experienced manufacturing public relations agency, your company can begin to see benefits that you might not have considered in the past. Ripley PR has worked with manufacturing companies all over the U.S. to help them attract the best workers. We specialize in getting your company out front in trade publications, which generates credibility as the best in the business. And we work with you day to day to get your message in front of the right people and organizations that can help your company grow and your sales increase. Writing and pitching your good news stories, writing blogs with pertinent industry content, and creating social media posts that build a buzz are all examples of how PR can benefit you.

The importance of implementing a comprehensive public relations strategy for your manufacturing business is immense. By turning to an experienced public relations agency like Ripley PR, your manufacturing public relations efforts can be seamlessly integrated into your business, allowing you to start seeing the results you desire.

Give us a call today and find out how we can help.


Heather Ripley, Founder/CEO

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