How PR Can Help Your Healthcare IT Company

Hiring a public relations agency is one of the best decisions a healthcare IT company can make. PR is an effective and cost-efficient way to get the word out about your cutting-edge products and increase your brand visibility.

Here are three ways that a  healthcare IT public relations agency can help:

  1. PR strategy plan: An experienced Public Relations agency will create a strategy for your company that involves building relationships to help the public learn more about your business.  PR agencies aim to get free earned media coverage for their clients.
  2. Increase visibility: By pitching news stories, blogs, and press releases to the media on a regular basis, a Public Relations agency can boost your company’s image as an expert in the healthcare IT field.
  3. Managing your social media: A knowledgeable PR agency can create compelling posts that target the audience you need. The goal is to produce content that users will share with their social network to help your company increase brand exposure and broaden customer reach.

Bonus tip: Make sure that the Public Relations agency you work with can help develop a PR crisis plan and in the aftermath of the crisis, they know how to make your company come out stronger.

If you are a healthcare IT company looking for an experienced public relations partner, Ripley PR is that agency, and we are ready to help you.  Contact us online or call (865) 977-1973.

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Vanessa Coates

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