How PR can help your construction technology company connect with contractors

Technology will continue to disrupt the construction industry – but public relations can give your company an edge

Construction Dive’s recent survey of the seven most striking construction technology innovations was a pretty standard look at the tech products and services that are currently upending the building industry – drones, VR, AI, robotics and sensor technology. Even the stodgiest contractor can rattle off the items on the list, even if he’s not embracing the revolution.

Far-fetched future

But that same list would have seemed like science-fiction just 10 years ago, when smartphones, social media and streaming video were just getting started. In 2010, the idea that an old-fashioned, physical, tangible enterprise like construction could benefit from management software or VR goggles would have seemed as far-fetched as Avatar, the top movie of the previous year.

It hasn’t taken long for new technology to embed itself in the construction world. Some of the earliest construction tech brands are worth hundreds of millions of dollars now, and venture capital firms have finally noticed the potential payoffs of construction tech. Some contractors work with multiple software platforms to manage workflow, documentation, drones and cameras on job sites.

True innovation vs. trends

The current crowded construction tech sector is just the beginning. In the next several years, more and more companies will compete for contractor business. Some of those companies will provide true innovation; others will simply be trying to cash in on the latest trend.

For the innovators, it will be essential to stand out and deliver a clear message of value. That’s not easy to do when you’re working 80 hours a week on a startup with a shoestring budget. But an experienced construction tech public relations agency can help you connect with the people who will benefit from your efforts and build a reputation for value, reliability and credibility in the industry. Through media relations, social media management, industry awards and speaking engagements, an agency like Ripley PR can tell the story of your brand while you focus on day-to-day operations and long-term strategy.

If your company is ready to disrupt the construction industry, contact Ripley PR at (865) 977-1973 or contact us online to find out how we can help.

Matthew Everett

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