Three ways public relations can boost your health IT company
If you run a health IT company and are looking to increase your client base and gain more investor exposure, 2017 will be a pivotal year. Even despite the volatility surrounding the uncertainty of the Affordable Care Act, demand is on the rise for health care products and services in 2017, and most investment advisors are pointing towards the health care sector as one that has a lot of positives going for it. With the right health IT public relations plan, you can drive more clients and investors to your business in 2017. Here’s how:
- Highlight your strength in the market with press releases
There are two places clients and investors will go to learn about your health IT company: one is your website, and the other is Google. When you search your company’s name, products, or services, what’s the first thing that comes up in the main Google search? What comes up under the “News” tab? Both the main Google search and the News section are two of the most highly visible online locations, besides the direct URLs of your website, for information about your company, products and services. By continuously announcing newsworthy information via press releases, you are able to take advantage of the exposure both of these sections have to offer, as press releases posted on your website improve your search engine optimization and also populate the News section.
- Showcase your expertise through media interviews
The media is constantly looking for experts just like you to give input for stories and other content. Major outlets such as The Wall Street Journal and Forbes, and even more trade specific media sources, have already built a foundation of trust with their readership. By showcasing your expertise through interviews with these and other publications, you are able to capitalize on the trust the third party source has generated with a significant audience to create exposure for your health IT company.
- Be a thought leader through articles and case studies
No one is more plugged in to your industry than you are. Take advantage of that knowledge by launching and maintaining original content on your website. Through a calculated, consistent approach, you can provide a wealth of knowledge (without giving away the store) that proves your expertise and thought leadership. You don’t have to write a novel every week, but you should be able to touch on key subjects that educate or pique your audience’s attention. Creating a calendar can help you stay on track throughout the year and ensure that you don’t have gaps in content.
Whether you’re looking for new investors or to grow your client base in 2017, one things for sure: public relations can help.
