When you launch a home service company, it’s natural to start on a modest scale, catering to the needs of homeowners in your immediate area. As your business grows and your reputation builds, you may decide to branch out, marketing your services to clients spanning outlying suburbs, nearby towns or an altogether larger geographic region.
As you consider ways to get the word out about your expanded service area, a home service public relations strategy can prove invaluable. Even if you already have a robust marketing plan in place, home service public relations can optimize your efforts to demonstrate expertise and reach a wider audience.
Proving Your Expertise
As a successful home service provider, you have a unique story to tell. In fact, you probably have dozens of them—stories of homeowners who you have helped to enjoy greater comfort, safety, security and peace of mind. Together, these stories demonstrate your subject-matter expertise, conveying your technical authority and your ability to make life better for your customers.
The question is, how will you share that story with a wider audience? This is where a finely-honed public relations strategy comes into play. A public relations agency with a proven history in home services can identify and execute a strategy for telling your story effectively, positioning you as a service provider of choice for an ever-growing area.
Earning Trust
While homeowners in your immediate area likely know and trust you, you may not have the same name recognition or credibility in the broader region. To expand your service area, you’ll need to establish trust—and here again, a home service public relations strategy can help.
Marketing can be an effective way to generate paid media, but public relations is singularly equipped to generate earned media—that is, positive attention from local news outlets or trade publications. This type of local media buzz is invaluable for expanding your service area, especially with most consumers trusting earned media much more than they do paid media.
Simply put, public relations can help you spotlight news about awards, community involvement or customer success in a format that is more likely to resonate with prospective clients.
Choosing Home Service Public Relations to Fuel Growth
As you seize your opportunity for a smart and strategic market expansion, be sure you have the support you need. Ripley PR has a demonstrable track record helping home service companies flourish through effective public relations. To discuss opportunities for partnership, contact us or give us a call at (865) 977-1973.
