Getting leadership and franchisees in the media in a positive light will benefit the recruiting efforts for new owners in the long run, and franchise public relations can help with those efforts through earned media coverage.
A team like Ripley PR can provide a plan to get national and local coverage for your franchise and franchisees. One part of that plan could and should, include securing appearances on podcasts. It seems like everybody has a podcast these days, so, you’ll need a team to help identify those that will fit within your verticals.
Peeling back the curtain
Don’t be afraid to let candidates know more about your brand and yourself. A good way to get media coverage while doing this is through serving as a guest on podcasts. 
When franchisee candidates are searching for a brand to connect with, they’ll of course be doing research online. By searching around and seeing “Gotcha Covered of Central Austin Franchisee Shares Franchise Selection Process,” a candidate can learn from someone who was just in their shoes.
This can provide insight on what’s great about your brand without being a promotional advertisement. A candid conversation with an actual franchisee will also show recruits that you’re willing to support them with media opportunities.
Another franchise who does a great job of this is Tint World. Tint World’s CEO will often appear on podcasts to share the Tint World story.
These types of opportunities can be garnered for the franchisee, the CEO, or anyone that would add value in the organization.
The right podcast
It’s important to note that it doesn’t make sense for you to be on a crime show podcast. A team like Ripley PR can help identify the right media for you to pursue. Through franchise public relations, your brand can be pitched to those speaking to your audience.
If you’d like to learn more, contact us online or call us at 865-977-1973.
