You’re always on the lookout for that next great franchisee. With the help of franchise public relations strategies, you could tap into proven franchisees that are franchise conversion candidates.
Perhaps there’s a plumbing company in Denver that’s looking for that next step in growth, or a successful home service company in Brooklyn looking for extra support. With franchise public relations, you can target the right outlets, show your brand power and demonstrate proven expertise.
Go Where They Are
It’s important to have a public relations team that understands the audience you’re trying to reach. There’s a podcast for every industry. There’s a magazine for every industry. With an experienced public relations team, you’ll be able to get media coverage in the right outlets to recruit home service companies. Getting on a plumbing podcast discussing why franchising can alleviate stress for a small business owner can make a great impact. These opportunities also allow you to continue to draw attention to your brand. 
Brand Recognition
One of the biggest pros to franchising is brand recognition and the power that comes with that. By appearing in the right outlets, potential franchisees will continue to learn about your brand and all it has to offer. For a plumber who is doing great work, but struggling to gain traction to get their name out, this will be a great benefit. Franchise PR, when done correctly, will continue to put a spotlight on the pros of your brand backing.
Prove Expertise
It’s important to show more than just brand prominence and marketing dollars. While these are important in attracting potential franchisees, they’d like to ensure that you have proven expertise. Where a PR team can help is by continuing to give you opportunities to share insight on podcasts, written articles and social media platforms. With consistent expertise showing your knowledge of the industry and brand power in the right outlets, your bound for franchisee growth and conversion.
It’s time to get started. Contact Ripley PR online or at 865-977-1973.
