How Earned Media can Benefit your B2B Tech Firm

B2B tech companies have a tough job. Not only do they have to be able to create a unique, useful piece of technology, they also have to be able to market that solution to other businesses.

Sure, one could easily spend a bunch of money on advertising in hopes of increasing clients and sales. But what if there was another way. What if there was a way that kept B2B tech companies from breaking the bank and still get their name out there to increase opportunities.

Well, there actually is. B2B tech public relations can give your company the tools it needs to succeed. One method that the experts at Ripley PR use is by helping your company gain earned media coverage. At its core, earned media is publicity that is gained through promotional efforts not tied to paid media advertising. Some examples would be an article in the newspaper, a TV spot from a broadcast media outlet, positive reviews and word-of-mouth.

Using earned media to your advantage is a primary focus for B2B tech public relations. In addition to saving money in your budget, there are a few reasons why earned media can benefit your B2B tech company:

  • Increase awareness: Your regular customers will likely come back to you time and time again. But if you get a news story picked up by print or broadcast media, your message could further reach your target audience. Having your name in the media easily increases your visibility which increases the chances for opportunities.
  • Establish credibility: Being able to speak about your product and your area expertise is a great way to establish credibility. When you speak to an established publication or to a well-known reporter, your credibility increases because more people view it as true. This is a way to get your message out to the consumer.
  • Interact with clients: While news stories get your name out there, a blog and an active social media account will allow you to engage with clients on a different level. While the interaction may not be is pertinent as in B2C companies, it still gives you a chance to showcase your expertise. Earned media, such as customer reviews, also gives the customer a chance to leave a positive message about your company.

Ripley PR is an established B2B tech public relations agency that can provide the tools to needed to gained earned media. Our PR specialists have contacts at trade publications that can help get your product noticed by others in your industry.

If you are ready to increase your awareness and establish your credibility, please contact us at (865) 977-1973 or visit us online.


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