Your business may be an expert in automotive technology or manufacturing, but it also needs to be expert in promoting itself. No matter how innovative your products, if no one hears about them, they won’t sell.
Content marketing is a core part of automotive public relations. Developing quality content is a key part of attracting the attention of potential customers as well as the media. It provides a mean to establish your business as an expert in its field.
The Importance of Blogs, Bylines, and White Papers
The foundation of automotive sector content marketing is through blogs, bylines, and white papers. Content topics can be your desired demographic and goal, whether creating buzz for your technology in the public sphere or trying to influence a buyer in a purchasing department or a C-suite decision-maker.
Blogs play a role in a good search engine optimization (SEO) strategy. They should be written to include keywords important to your market. Once written, blogs can be repurposed for use on social media platforms such as LinkedIn and Facebook. The more links generated back to your content, the higher it will appear in search engine results.
Bylined articles, pitched to trade publications and the general media, help position the executives of your company as thought leaders in the industry. White papers are targeted at corporate decision-makers. They can be used to promote the capabilities of your technology or products. Gated behind a CRM form on a website landing page, white papers are also a means to generate quality leads.
Getting the Attention of the Media
An experienced automotive public relations agency like Ripley PR can promote your company to the media through press releases and direct pitches. We can also assist with the development of relevant content like blogs and bylined articles, and white papers. For more information on developing a content strategy for your automotive business, contact Ripley PR today at (865) 977-1973.
