How ConTech Companies Should be Leveraging White Papers for Lead Gen

White papers can be a great tactic for your construction tech company’s outreach and marketing. According to Forbes, they can be one of the most effective content marketing tools, establishing your brand as a trustworthy resource and subject matter expert. Potential clients are looking for solutions to their problems. If you’ve helped construction companies solve those same problems, a white paper is a great B2B public relations tool to raise awareness of your technology.

Find a Public Relations Partner

Many companies choose to generate white papers in-house, but more often, ConTech companies are seeking outside help. At Ripley PR, we’ve found that our clients are looking for high-quality, professionally-written content that distills highly-complex information into a thorough but easy-to-understand format.

But white paper creation can be complex. Sifting through research and other statistical data and taking the time to write comprehensive, audience-ready white papers is time-consuming. A specialist writer can make this step as seamless and efficient as possible, eliminating the time burden that your business can face.

Advantages to PR-Driven White Papers

A public relations agency that specializes in construction tech can also make sure your finished white papers reach your target audiences through a strong B2B public relations strategy. Content marketing tactics, like repurposing white paper content to generate blog posts and social media content, can help boost your SEO, making your website more visible on Google and other search platforms.

Ripley PR’s team of content professionals will make sure your white papers are clear, effective and accurate. If you don’t have the capacity to produce them in-house and want top-notch results that will draw clients to your company, we can help. Contact Ripley PR online or give us a call at (865) 977-1973 to learn more.

Heather Ripley, Founder/CEO

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