Global construction is on the rise, and it doesn’t look like it’s slowing down anytime soon. According to a PwC report, the volume of construction output will rise by
85% and be worth a mind-blowing $15.5 trillion by 2030.
Do you have a growth plan for your ConTech company that capitalizes on this boom in production? If you aren’t partnered with a construction public relations agency, that growth plan may not be complete.
While marketing efforts and ad spends are great ways to bring in buyers, it’s PR that makes you the expert. PR is where you build the authority that tells the world, “We’re worth what we’re selling.”
Why you need PR in ConTech
When you think about public relations, the first thing that may come to mind is crisis management or the need to polish up a dirty reputation. And while reputation management is a piece of the PR puzzle, there’s more to it than that.
A good PR agency that specializes in construction PR knows who to contact to get people talking about the big wins at your company and how you impact your community. This exposure helps drive more leads into your inbox than your competitors by increasing your brand awareness with earned media.
When you partner with an agency, its team will collaborate with you to understand your big goals and tell your story in a way that helps you reach those goals. Choosing an agency like Ripley PR which specializes in construction technology means you’ll have someone who knows the industry in your corner to help you craft your brand messaging and build your reputation.
Two benefits of using PR
Your company’s authority in the news and on the web stems from how well you tell (and share) your story.
A construction technology-focused agency already understands your industry, and it can hit the ground running when forming your brand narrative. This means you don’t have to waste valuable hours in meetings explaining how your industry works.
PR agencies who specialize in construction know what works for companies like yours. A generalist might pitch your new story to national news outlets or the local paper. But a specialist understands where your ideal customer consumes media and will get you in publications that help drive growth.
These perks will position you as a thought leader in the industry. This increases your company’s reach and increases the value proposition for your construction technology company.
Want to learn more about how we can help you level up your value? Then give our experts at Ripley PR a call at (865) 977-1973 or contact us online today!
