How can franchise PR increase your leads?

Franchise public relations can increase your leads and help your business grow.

As a franchisor, focusing efforts to increase leads is a necessity in building your system and positioning your business as a successful industry leader. To fully commit to your franchise development, your efforts should include adding all available components to your franchise marketing plan. This includes using a strategic franchise PR plan alongside branding, direct marketing, advertising and other marketing tools to promote your franchise locally, nationally and globally.

Look to the Professionals

You may know your industry like the back of your hand, but how well versed are you at implementing a public relations strategy? Allowing PR professionals to use their training and skills to get your brand in front of more leads for your franchise may benefit you the most. From effectively pitching your story to media to writing SEO-optimized blogs and creating case studies for added credibility, a talented PR agency can position you as the easy choice for aspiring business owners.

The well-established press connections of seasoned professionals can push you ahead of your competitors who may not be using PR to obtain leads. When you combine PR experience with a high level of franchising knowledge, it can result in the formation of an effective franchise public relations team.

Why Franchise PR?

Choosing a PR agency experienced in franchising like Ripley PR  gives you a focused approach to reaching your goals of expanding your franchising lead production. A well-thought-out PR strategy created by a PR team with years of experience in franchising can provide opportunities to reach your intended audience optimally, through such media as articles and bylines in trade magazines and podcast broadcasts. Your PR strategy should include franchisee support by reaching local markets, increasing traffic and improving consumer awareness through engaging blogs, informative social media posts and increased SEO to lead back to your website. At the same time, your PR team can support franchise development by getting you in front of potential owners as a speaker at key industry conferences and expos or securing bylines in trade magazines.

At Ripley PR, we understand being a franchisor can be rewarding, but the marketing necessary to stand out is time-consuming. You can rely on our franchise PR experts to help take some of this off your plate and increase top-of-mind awareness for your brand. For more information, contact us online or call today at (865) 977-1973.


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Public Relations