How B2B Public Relations Positively Impacts Your SEO

Search engine marketing should be a vital part of your B2B public relations strategy. Effective public relations can help build your company’s brand awareness, improve your online rank and drive more of your potential clients to your website.

Pay-Per-Click (PPC) might be the first thing you consider when you think about your current search engine ranking. A common concern with PPC is that the marketing budget simply isn’t large enough. While having a large PPC budget will help you achieve your desired results more quickly, public relations can also help boost your SEO efforts.

According to recent research by Roper Public Affairs, 80% of business decision makers prefer to get company information in a series of articles versus advertisements, and 60% say that content helps them make better purchasing decisions.

Content marketing continues to be a critical component of the B2B search marketing mix. Through social media, blogs and media outreach, having the right content out there for your customers to see will help your sales team.

Online press releases are more than just a media relations tool. They are crawled by search engines and can be easily discovered by international internet users and media outlets.

Your B2B product may not be at the forefront of your customer’s mind. Do you know how to change that? If you’re ready to implement an effective B2B public relations strategy, contact Ripley PR today.

 

Other posts that may be of interest:

B2B Public Relations-What Guarantees Can We Offer?

Good to Great: The Power of Nontraditional B2B Public Relations

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Heather Ripley, Founder/CEO

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