Highlight your unique story with East Tennessee public relations

The experts at Ripley PR love this community as much as you do, and it’s our understanding of rolling out East Tennessee public relations campaigns that can take your business to the next level.Your brand has a story worth telling. When choosing an agency to work with, you want to be confident that they understand where you’re coming from and where you want to go. The experts at Ripley PR love this community as much as you do, and it’s our understanding of rolling out East Tennessee public relations campaigns that can take your business to the next level.

Authenticity is key

People are more likely to spend money with businesses they feel like they can identify with in some way. A survey found that community connection has become increasingly important to consumers, with 9 out of 10 going out of their way to do business locally. It’s good to be open about your history, your values, and why you love serving the East Tennessee region. When planning out the key messages of your PR strategy, consider your target audience and what they care about. How does your business align with those values?

The next step is getting that message out there. One way that Ripley PR accomplishes this is through strategic media outreach. This could mean sharing your expertise on a local newscast, being featured in an area newspaper, or doing an interview for a podcast. Having trusted community voices “vouch” for your business boosts your credibility and builds brand recognition, generating you more leads and sales.

Join the conversation

Media outreach is only one piece of the PR puzzle, however. You also want your content to accurately reflect your story, from social media to blogs. A company blog is a great way to provide helpful information to new and existing customers. By sharing your expertise, you’re showing them that you know what you’re talking about and can be trusted to get the job done right.

Meanwhile, social media platforms offer a plethora of creative options for sharing your brand’s unique story. Don’t be afraid to use stories, reels, photos, and polls to encourage customer engagement. You can also grow your network by liking and following other businesses, charitable organizations, and local officials in the area.

Ripley PR understands how to build your company’s visibility and credibility in this fast-paced, evolving world. With decades of combined experience, we specialize not only in content creation and media relations but crisis management, awards submissions, and events management, too.

When choosing an agency to work with, choose the East Tennessee public relations agency that understand your business, your community, and how to best reach your goals. Contact us online today or give us a call at (865) 977-1973.

 

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