Highlight Your Construction Projects on Social Media to Attract New Business

Construction businesses already have an effective way to promote their projects through their own social media, but they don’t make it a priority. As a successful construction public relations agency, we know how effective social media can be as a top lead-generation tool, so we wanted to offer some tips anyone in the industry can use to create their own brand awareness.construction public relations Ripley PR

What social media platforms should my construction company use?

Think about what platforms you know you’ll use consistently and start there. If you have competitors, look at their social media channels and see where they post most of the time. Check out the top businesses in your industry too. They may be doing something different to get more business leads through their social media. Posting images and stories of your projects works well on Facebook and Instagram, but Twitter, YouTube, and emerging channels might have potential too. Decide on just two or three and stick to those.

What should my construction company post?

Once you have an idea what others are posting, create a plan for your own business to follow. Construction firms often post images, videos and GIFs of their projects to get more attention. Before and after images, and short videos during construction are popular. You can use your smartphone to take great videos and post them to YouTube too. Short tutorial videos are a great way to draw new customers. If you give people valuable information, your video will be a hit. Always add hashtags and descriptions so your images and videos show up in searches.

How often should my construction business post?

There is no hard and fast rule, and even experts don’t always agree. So, find your own comfort zone and keep doing it. You may want to post something once a day or three times a week, but don’t post something just to fill space. Make it count by looking at your social channels’ analytics and keep posting during the highest traffic times. Note which posts get the most views, and try posting more that are similar.

Hiring a construction public relations agency like Ripley PR can help you get even more out of your social media channels. If you would like to know more, call us at (865) 977-1973 or contact Ripley PR online today.

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Heather Ripley, Founder/CEO

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