My grandfather was a humble man. He was one of the best men I’ve ever known. Growing up in a small town, he knew just about everybody. A carpenter and farmer, he believed in doing good works and helping others whenever you could.
It wasn’t so he could show off or brag about what he was doing. It wasn’t meant to earn him more business or boost his reputation in the community. He didn’t need that. Everyone who met him respected and liked him anyway. No, he just wanted to do his part.
We work with clients that are doing their part, too. One of our home service clients just gave $75,000 to charity. And we have a couple that run branded charity campaigns with regular donations and volunteer work all year long. They don’t do it for kudo or media coverage, but we’re happy to give them both.
I know it can seem an odd notion, but you should be celebrating your charitable contributions to your community. As part of our home service public relations strategy, we urge clients to share their good deeds, whether through a media release or through the pitching efforts of our media relations team. Here’s why:
- It builds a stronger connection to your community. Your customers don’t want a faceless, corporate contactor. They want someone who will treat them like family. By caring about your community, you’re showing you care about the people in it.
- It makes you a more interesting employer. As your techs retire or move on to other jobs, you need to be thinking about how you’ll replace them. Younger workers are looking for employers that are working to make a difference, whether that means environmentally, philanthropically or just within the work place. Again, it shows you care more about than just your bottom line.
- You’re giving the charity you support a boost. Your name isn’t the only one mentioned in that press release or news story. You’re shining a spotlight and increasing awareness for the charitable organization you support. This could help them bring in donations, volunteers and support. It’s a win-win.
Our team knows how to get your contributions the coverage you need, whether in news stories, features or on social media. We love sharing our clients’ stories, and we really want the chance to share yours. Contact Ripley PR today and let us get started.
