What are the best opportunities to deliver your company’s message to its target audiences in health IT? There are many opportunities for businesses in health IT to attend a multitude of events and trade shows. But which ones are useful for your business and which will fail to create top-of-mind awareness with your target audience? Ultimately, attending too many trade shows and speaking at any opportunity could do more harm than good.
So, how can a public relations agency help your organization decide on the best speaking engagements that will position your business as a thought leader? Here are three key questions to ask yourself before you hire a PR agency:
Does the agency specialize in health IT public relations?
Finding the right public relations agency to help you is essential. Look for an agency with experience in health IT public relations. This is key, because if a potential PR firm doesn’t have the right knowledge and tools to help your company deliver your message at the right tradeshows and events, it will be a waste of your business’ time and efforts.
Will the agency assist with trade show preparation?
Once your organization has decided on the right trade shows and events to participate in, a public relations agency can help you with booth location, graphics and collateral material creation and messaging. Your presence at the right shows and in the right location are essential to making your business a leading player in health IT.
Will the agency help you follow up with your leads?
Much like any networking event or marketing campaign, following up with your new contacts will be important in order to turn them into leads. A public relations agency will be a part of your team, managing or implementing your follow up campaigns, maintaining relationships with industry principals, and furthering your business’ value as a thought leader and respected speaker.
Are you ready to work with an agency that specializes in health IT public relations, making it easier to find and manage speaking engagements? Contact Ripley PR at firstname.lastname@example.org and let us help you build your brand, setting your organization as a thought leader.