Grow Your Business with B2B PR

When it comes to marketing and advertising, B2B companies don’t have as many options as consumer-facing companies. Their audiences tend to be smaller and more specific than B2C ventures. After all, anyone can drink a soda, but only a few can purchase new equipment for a factory. If you’re targeting such a small segment of the population, you may be asking: how do I reach those most likely to buy what I’m selling?

One tool for getting your name and products in front of the right people and therefore increasing sales is to utilize B2B public relations.  

Business meeting at cafe

Focus on your audience

Trade publications exist for just about every industry imaginable. At Ripley PR, we joke about how if it exists, there’s a trade publication for it. While we joke, we understand these publications make it to the desks of some of the decision-makers in your sector. If you’re looking for people to buy your product or service, this is where you can build credibility. Maintaining a constant presence in these publications that are read by the people to whom you’re selling is a great way to get them to buy your product or service. That’s where B2B public relations can pay off in a big way.

Mainstream isn’t out of the question

While trade media is probably going to pay more dividends than local, traditional outlets, there’s a time and a place for all kinds of B2B PR, including local coverage. For instance, once your B2B public relations campaign focusing on the trade magazines is a big hit, you’re going to need to hire more workers to keep up with demand resulting from increased orders. A PR campaign that gets a story in the local media about your big hiring push ought to do the trick.

What to do next

Ripley PR has years of experience in B2B public relations, working with companies across a myriad of industries. If you’re ready to grow your company’s sales, contact Ripley PR today.

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Joel Davis, Content Supervisor

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