Whether your blue-collar business specializes in construction, plumbing, HVAC, electric, or any of the skilled trades, you value working with your hands, and you probably don’t like sitting at a desk doing office work.
But as your business grows, you might find yourself tied to the desk more and more. Your work may have shifted from your trade to tasks like payroll, budgeting and promotion. It’s the sacrifice many blue-collar business owners make to grow their business and create quality local jobs.
You don’t have to go it alone, though. Partnering with home service PR professionals who know your industry can help get you out from behind the desk and doing what you love again, whether that’s getting hands-on in the field or shaking hands with clients.
A public relations agency with plenty of experience in providing blue-collar PR services and working with the skilled trades can help on a number of levels. We take the job of promoting your business off your shoulders, and the proven techniques we use can grow your client list and show significant return on investment.
Here are a few ways we take a load off our blue-collar clients’ shoulders:
Social Media
You know what a powerful tool social media can be for marketing your business, but if you don’t have a dedicated person on staff assigned to social media, it can often get put on the backburner or forgotten. The best social media strategy combines regular, scheduled posts and more spontaneous, slice-of-life posts to grow engagement. Your social media presence should also be responsive to comments.
A public relations agency can plan and implement a social media calendar, monitor and respond to comments on all the major platforms, and create posts that will keep your clients engaged.
In the News
Your expertise in your trade is a valuable asset to your business and the community. A home public relations agency can put that expertise to work and position you as a trusted local expert through feature stories and appearances in local media. An expertly crafted press release can get you and your business some well-deserved media attention.
Blogging
Like social media, blogging should happen on a regular schedule to be the most effective at boosting search engine optimization for your website. If you don’t have someone in-house who can create useful blog posts several times a month, it’s probably a good idea to partner with an agency that can.
Ripley PR has years of experience and a proven track record of success working with blue-collar business owners. We understand the unique challenges and demands of the skilled trades and home service industries, and we love partnering with hard-working people like you. Contact us today to find out how we can get you out from behind the desk and growing your business.
