Owners of B2B companies want the highest return on investment for any expenditure. When it comes to marketing and public relations, they want to see real results that can be measured in leads generated and products sold.
If you own a business, it can make financial sense to partner with an experienced B2B public relations agency instead of trying to create an in-house PR department from the bottom up.
Save Your Time
Time is money. That’s not a cliché. It’s a fact. As a business owner, your time is precious. Partnering with a B2B public relations agency relieves you and your staff of the significant investment of time and effort needed to earn media coverage for your business. Writing in Forbes, Robert Wynne cites PR maven Michael Levine’s analogy of public relations as gift-wrapping, emphasizing the role of public relations in securing earned media coverage:
Almost every article you read or see in the media is “gift-wrapped” or originates from a public relations agency… None of these stories appear out of nowhere and end up in front you of and millions of other consumers. All of these stories were written, tested, practiced and formulated by publicists, staffers, speech writers or corporate experts before being sent to reporters who processed the information, rejected some assertions, accepted others, then decided to produce a news product.
Save Your Money
By partnering with a B2B public relations agency like Ripley PR, you can get cost-effective, efficient services without the need to staff a full marketing department. Our experts can:
- Create a B2B PR strategy tailored to reach your target audience.
- Earn media coverage in the most prominent national outlets and publications.
- Curate and leverage the best paid media coverage opportunities.
- Optimize your company’s social media and other communication channels.
- Develop internal communication strategies.
Want to learn how B2B public relations can give your business a boost? Contact Ripley PR today.