In our fast-changing times, automotive public relations is a moving target. Vehicular and technology brands must compete harder than ever to get their messages out to a fragmented audience. An experienced automotive PR partner can help your company develop the right strategy to maximize its visibility.
In Automotive News, Amy Wilson writes about how the means for publicizing automotive vehicles and products is moving away from traditional avenues like auto shows:
“There are a lot of choices about how to communicate your information and where and when, and auto shows are no longer a default,” said Stephanie Brinley, an analyst with IHS Markit. “You don’t have to be at any particular show. The auto shows are having a hard time navigating why the change is happening, what the change really is and how to react to it.”
Some brands are choosing to target technology events rather than shows focusing solely on the automotive industry in order to gain more one-on-one coverage, away from their competitors. An automotive public relations agency can help find the right event as well as maximizing the return on the investment in time and money by helping security speaking opportunities at the events.
To increase the visibility of your brand, you’ll need to be visible. Dropping the money to attend a trade show and investing the effort to find speaking opportunities is wasted if nobody knows about it. Judicious use of press releases and social media promotion can generate interest from potential customers and the media in the run-up to an event.
Here at Ripley PR, we understand the challenges facing the automotive sector in a changing world. We can help find the right public relations strategy to set your company apart in a crowded marketplace. Give us a call at 865-977-1973. Our team of experts is ready to help.