Get Real (But Not Too Real) With Your Home Service PR

Would you believe that most people have never heard of Brown Friday?

As a home service expert, you know all about that busiest day of your calendar year. More commonly known as Black Friday, the day after Thanksgiving is notorious for emergency service calls. The stress of houseguests and … overindulgence … can take its toll on a home’s plumbing with disastrous results.Home service expert repairs clogged drain

My first reaction upon hearing of Brown Friday was, “Ewww, gross!” But after I thought about it for a bit, I realized that Brown Friday would make a great story even with all its icky implications. Maybe because of all its icky implications.

What Makes a Good Story?

Great home service public relations is all about telling your story, and one way to tell that story is to get real and embrace the realities of your business and show people who you really are.

The most engaging stories have conflict. They show people overcoming difficulties. And sometimes they have just a touch of shock factor to hook readers, listeners and viewers into wanting to learn more. That’s where Brown Friday and any of the other weird, interesting or surprising facts of the home service business can come in handy.

It’s OK to talk — gently — about the icky stuff. Getting real about your day to day makes your business real and approachable, and talking about how to “fix the ick” positions you as the local home service expert.

Find the Balance

But how do you find the sweet spot between attention-grabbing and gross? Our home service public relations experts at Ripley PR can help you get it right. We have the know-how to nail the message, getting the best results for your home service business.

We can help you with:

  • Slice-of-life social media posts to engage your followers.
  • Real-talk blogs about plumbing disasters and how to avoid them.
  • Press releases that will grab reporters’ attention and earn feature stories.

So, once you’ve recovered from Brown Friday consider what Ripley PR can do for you. Give us a call at (865) 977-1973 or contact Ripley PR online.

Shannon Bryant

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