Gain the edge over Contech competitors in 2021 with public relations

With safety and efficiency top of mind for general contractors and construction business owners, they’re turning to software and innovation for help, adopting new technology at an ever-increasing rate. Needless to say, the technology companies serving the commercial construction industry stand to do quite well in 2021.

In December, Construction Dive’s Kim Slowey cited JLL’s “State of Construction Report,” stating:

The construction industry in 2020 adopted in one year what would have normally taken three, thanks to the COVID-19 pandemic…This acceleration was most evident in several high-impact areas of construction tech — digital collaboration, scanning, safety, wearables, building information modeling (BIM) and computer-aided design (CAD). Achieving moderate growth were technologies related to drones, jobs and employment, robotics, augmented and virtual reality and digital twins.

Construction tech companies like yours know that as their solutions are adopted, the likelihood of their integration into ongoing processes after the pandemic is behind us is high. The trick is being first to close.Construction worker flies a drone over a high-technology jobsite

Investing in advertising and marketing right now, even during still difficult times, is a sound decision to keep your brand in front of contractors and get them into your sales funnel before your competitors do. However, construction public relations should play a key role in your lead acquisition, so don’t leave it out in 2021.

Choose a specialized PR partner

As you plan for the rest of 2021 and make decisions regarding vendors or suppliers, consider the specific experience they have to offer. The construction industry, like all skilled trades, has a language all its own. At Ripley PR, we know how critical it is for your vendors to have a deep understanding of your industry, offerings and audience to ensure your messaging is correct and consistent.

Deciding on an agency that specializes in construction public relations is a great first step toward working with a trusted partner, not just a supplier.

Then, working with your chosen team to develop a customized strategy to elevate your brand and establish credibility through earned media will help build trust and confidence in your leads as they move through your sales funnel toward a buying decision.

Don’t wait for your competitors to establish a foothold in the industry’s most reputable outlets in 2021. To learn how our experienced construction PR team can help garner more media coverage for your brand, contact us at Ripley PR today by calling (865) 977-1973.

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Grayson Shockley

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