From Good to Great: PR Can Be the Difference for Home Service Companies

Many people don’t think about plumbers and electricians until they need them. And that’s when they realize that they don’t know a reliable, trusted service expert they can depend on in the middle of an emergency, which just adds to the stress of a broken air conditioner or leaking toilet.

Building a base

As the owner of a home service company, you want a solid base of repeat customers. Provide high-quality, friendly, affordable service year after year, and you’ll earn the trust of your community and build a reputation for reliability and performance. Customers will turn into repeat customers, and they’ll recommend your company to their friends.

A solid reputation and a consistent customer base is enough to build a business on. But what if you want your company to thrive and grow instead of just surviving? How do you get your home service business to the next level?

Home service public relations may be the answer.

Tools of the trade

An experienced PR agency can be the difference between a good home service company and a great one. While word-of-mouth endorsements are an important part of marketing your business, effective home service PR can deliver your message throughout your service area, reaching a wider audience and establishing you and your team as the plumbing, HVAC or electrical experts in your area.

Here are some of the tools a professional PR team will deploy on your behalf:

  • Earned media: Strategic appearances in local print and broadcast media outlets raises brand awareness and contributes to your company’s reputation.
  • Industry awards: Local, regional and national awards from professional organizations and business groups enhance the perception that your company delivers quality service with reliability.
  • Speaking engagements: Speaking events at industry conferences and expo position you as an expert and thought leader to your peers and colleagues.
  • Social media management: Stop worrying about Twitter and Instagram and let the pros take over.
  • Quality content: A PR team will provide engaging and thought-provoking blog posts, email blasts and newsletter material for you to share with customers, followers and friends of the company.

The team at Ripley PR has decades of combined experience working with home service companies across the U.S., from mom and pop operations to national franchises. We know the industry and understand your needs, so if you’re ready to reach a new level, contact Ripley PR online or call (865) 977-1937.

 

 

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Matthew Everett

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