I saw an article the other day saying franchise companies need to partner with a PR agency because our full-time job is pitching stories and building our clients’ businesses and relationships while marketing departments can only devote maybe an hour or two a day.
We do center our work days on creating business-boosting opportunities for our clients, but we do so much more. Here are three of our favorite accomplishments when it comes to franchise public relations:
Name recognition — One of the best ways to boost franchise development is by getting your name out there. Brand and name recognition not only generates leads for the franchisor, but it also helps create sales for the individual franchisees. It’s our job to make sure you’re seen as an expert in your field, and frankly, we’re good at it.
Content strategies — The Ripley PR content team is pretty amazing. They create dynamic content and savvy social media posts for our clients every single day. We have a talented staff that can help you craft and hone your message — literally. From blog content to tweets, strong content can help a franchise grow in both sales and locations.
Revitalization — Does your company logo use Comic Sans? Was your employee handbook written in 1992? Does your website use vector graphics? OK, these might be a bit extreme, but it’s not a joke that franchises can become complacent and their growth stagnant. With PR on your side, though, it’s always onward and upward. Whether it’s helping to develop a new website or craft a new strategy, we work side-by-side with our clients to create a strong presence on every level.
I could go on, but if I spend hours telling you all the ways we serve our franchise clients, I wouldn’t have much time to actually do it. Yes, we pitch stories and boost our clients’ businesses. We help them generate leads through media outreach and related efforts, but our involvement goes far beyond what you read in your local newspaper. Call Ripley PR today and let us show you how we can change your franchise on every level.