Ask any plumber why drain cleaning is important.
He will tell you that regular drain cleaning prevents blockages, removes bad smells, extends the lifetime of the drain and the pipes, and prevents more serious problems.
But without a great franchise public relations strategy—and an even better PR content writer—this is the sort of topic that many consumers and potential franchisees would just skim over.
Telling a great story about what your company does and why it does it is the best way to attract potential franchise owners. Taking the ordinary and turning it into extraordinary content is what helps build your brand.
And that’s why you need a content writer who understands your industry and knows how to turn a phrase.
Good Writing is Professional
If you’ve ever read a website that was full of bad grammar and spelling errors or was simply hard to understand, you already know why good writing is important.
And it’s not just the grammar: you also want to provide compelling content. Merely writing about clogged drains isn’t all that exciting. But telling a story about how a clean drain prevented a serious disaster is.
Improve Your SEO
In addition to telling a story, consistent and compelling content also helps your marketing team. Frequent blogs and news releases improve your website’s search engine optimization (SEO).
One of the best ways to improve your Google results is to provide fresh and valuable content on a regular basis. A professional writer knows how to weave in the keywords your marketing team has developed. They also know how to drive potential clients to your website.
This type of drain-cleaning PR makes it easier for you to help your franchisees draw in customers. And it also draws in potential franchisees because they know your brand.
Cut the Jargon
Finally, a professional writer will know how to connect with your target audience. Let’s face it, most of your customers don’t regularly talk about backwater valves or how a swale directs water away from their homes.
In fact, studies have shown that the more jargon you use, the more consumers tune out. It not only excludes people, it can also create confusion.
And don’t think you can rely on artificial intelligence (AI) to write a compelling story. AI simply combs through the web and picks up what’s already out there. This means that it will be filled with industry-related jargon and inaccurate information.
That’s why you need a professional writer.
At Ripley PR, we understand franchising and we understand the home service industry. Ripley PR is widely recognized as one of the top home service public relations agencies in the country. We have also made Entrepreneur magazine’s annual list of Best PR Agencies for Franchises for six consecutive years.
In addition, our writers have all worked as journalists or communicators, and have years of experience writing.
If you want to elevate your content and reach more consumers and potential franchise owners, give Ripley PR a call at (865) 977-1973 or contact us online. We’re ready to help your drain cleaning franchise flush out the bad copy.
