Eyes on the Prize: Earning Media Coverage for Your B2B Company

Is your B2B company getting ignored while your competitors keep showing up in newspapers, trade magazine, and television interviews?

It can be discouraging, feeling like your expertise and accomplishments are invisible.  Your business can run circles around your competitors. Why are they getting all that coverage? There’s a solution. Partnering with an experienced B2B public relations agency can even the playing field and help spread the good news about your company and its accomplishments.

Earning Coverage

An experienced agency like Ripley PR has well-developed relationships with the writers and editors of the publications who provide the coverage you need. Our experts can pitch stories about your B2B company and its products and services to carefully selected national, regional, and local media outlets. To be effective, a PR agency has to know the publications and news programs that will best reach the kind of clients and customers you’re seeking.

This kind of earned media coverage will pay off for your company in ways that paying for advertisements never will. Through strategic public relations, media coverage can be used to establish your business as an expert in its industry. This makes gaining more coverage easier through ever-growing visibility.

The Right Stories

Ripley PR’s team of experts can find just the right angle or hook to tie your business into the stories that are gaining the most coverage at any moment. We know what kind of stories that trade publications are most interested in at any given time and can advise your company on what topics will gain you coverage by local and regional media.

Who to Call

At Ripley PR, we specialize in getting coverage in the media and trade publications to create visibility for your B2B company and enhance its reputation as an expert in your industry. Contact us today.

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Joel Davis, Content Supervisor

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