Expect the unexpected with home service public relations

Our home service public relations specialists at Ripley PR have years of experience when it comes to proactive crisis management. Through strategic planning, you can respond as quickly as possible, minimizing negative outcomes and even stop a crisis before it happens.As the saying goes: Hope for the best, prepare for the worst. You’ve worked hard to build your business, so it’s only natural you take steps to protect it. Our home service public relations specialists at Ripley PR have years of experience when it comes to proactive crisis management. Through strategic planning, you can respond as quickly as possible, minimizing negative outcomes and even stop a crisis before it happens.

Predicting Potential Risks

The first step to effective crisis management is identifying all the potential risks your company could face, from negative customer experiences to natural disasters. Different crises call for different responses. By organizing and ranking these risks, it’s easier to set priorities and create organized protocols for them. Next, identify your crisis management team. This will likely include members of your company’s leadership as well as your internal and/or external marketing persons.

Create Plans & Procedures

One you’ve identified potential risks and assembled your team, it’s time to figure out a plan for those hypotheticals. What questions might you be asked, and what responses are appropriate? Figure out your key messages and keep them consistent. You may even want to have pre-written statements locked and loaded. Identify how you want both internal and external communications handled. Who are your spokespersons? Who should someone defer to if another person on the team is unavailable? These are just a few examples of questions you can ask yourself when setting up these procedures.

Practice Makes Perfect

Once you have these plans in place, check in with your team to make sure everyone stays on the same page. While essential to new hire training, it’s also helpful to refresh existing team members if it has been a while. It may even be worth it to run drills or hold meetings dedicated to reviewing the information together.

If this feels out of your wheelhouse, you’re not alone. An experienced public relations team can help get you started. At Ripley PR, we offer a wide variety of services including risk assessment, crisis management, and media training to make sure you’re ready for anything. Want to learn more? Contact us online today or give us a call at (865) 977-1973.

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