Engaging with Millennial Stakeholders

As a kid in the 90s, I grew up thinking success looked like going to work in a business suit to a corner office with big windows and an executive title on the door. My parents stressed that company loyalty and longevity would pay back in dividends.

#b2bpublicrelations #millenials

Many from my generation were raised on similar values and entered into college or the job market in hopes finding job security with a good company then climbing the corporate ladder. Our generation was quickly jolted with the recession of 2008.

Many of us that recently joined the work force were the first to be laid off, and for those of us that were approaching college graduation, job prospects looked bleak. This is much of the reason why millennials became the entrepreneur generation. We are independent, resourceful, and nimble. We are the key stakeholders, a force in B2B and the audience you need to reach.

Reach a Millennial Audience

B2B public relations has evolved quite a bit with the advancement of social platforms and big developments in technology tools. Here are some strategies to consider when engaging with your millennial audience:

Influencer Marketing

Trust in traditional advertising is waning. Today’s stakeholders look to reputable figures or ambassadors to guide them in decision making. According to Harvard Business Review, 90% of B2B buying decisions are made by peer recommendations. Influencers do not have to have celebrity status to influence the masses. Find out who have a voice in your industry and build a relationship to boost confidence in your business to the masses.

Visual Storytelling

The use of video for B2B can be powerful. Millennials grew up alongside the development of YouTube and video still holds as an influential selling tool.

Video storytelling can humanize your company and get your key message out to your audience.

Expert Podcast Guest

Podcasts continue to grow in popularity. There is a podcast for just about every topic under the sun and podcast hosts love thought discussions with experts in their niche markets. They are great opportunities to have a laid-back discussion and engage follower of your market through fluid conversations.

At Ripley PR, we know how to vary your message to attract multi-generational stakeholders. We work with B2B companies every day, helping them speak to their key audiences with targeted strategies.  If you need held reaching diverse audiences, give Ripley PR a call at (865) 977-1973 today, and let’s get the conversation started.

Kaitlyn Clark

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