Embrace Blogging to Showcase Your B2B Tech Expertise

Blogging is a great way to showcase your industry expertise and how your tech business can help others become more successful. Writing a blog from your experience and point of view or choosing an experienced tech public relations partner to work with you, helps a potential customer get to know you, develops a sense of trust and could even be what prompts them to reach out.

Writing a blog is a great way to position yourself as the voice of your business and generates the new content that drives traffic and interest to your website.

Why take the time to write about yourself? You might read this article written by Radoslav Chakarov of Web Tribunal noting several convincing statistics from multiple sources such as:

77% of internet users regularly read blogs (source: D. John Carlson),

and 68.5% of consumers view blogs as adding to the credibility of a website (source: Simple Marketing Now).

Blogging also gives you a way to cite and describe specific scenarios and examples of your own success stories.  This shows your potential B2B clients that you truly understand the trends, challenges and demands of the day-to-day business and you are willing to share things that have worked for you – to help them.

Writing about your business and your experiences in the tech industry also helps convey your enthusiasm for what you do.  It shows you not only have expertise in your field, but you are someone who wants to help your industry as a whole.

Even when you recognize the value and benefits of blogging, you might be asking yourself when you or your team will ever have the time to write it.  That’s where a tech public relations partner such as Ripley PR can help, especially when there’s an in-house content team already familiar with your business so your blogging message is consistent.  Our content team takes the time to get to know you to create a list of potential topics for blog posts.

If you are ready to explore the benefits of blogging with a PR partner, contact Ripley PR or give us a call at 865-977-1973.




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