Featuring Heather Ripley, CEO of Ripley PR, this interview with Lee Kantor from Franchise Marketing Radio, explores how strategic PR and earned media play a pivotal role in franchise growth. Heather shares actionable tactics for both franchisors and franchisees to establish brand authority.
Show Notes:
- What is earned media?
- Why PR outperforms traditional ads for long-term trust.
- Franchisor vs. Franchisee PR dynamics.
- Media training and storytelling strategies.
Listen here: Earned Media Mastery: How to Leverage PR for Franchise Growth – Business RadioX ®
