The automotive industry is evolving, but the need for servicing will never change. Millions of cars are sold yearly, which means, consistent opportunity to earn the trust of repeat business as consumers constantly swap cars. Automotive public relations can assist in this process with earned media coverage.
The car detailing service market is expected to grow 5.9% from 2025 to 2032 due to increased consumer awareness, sustainability, and higher levels of demand for premium auto care services. If you want to be part of this growth, a media relations strategy that includes local media, influencer, and trade coverage outreach is key.
Earned media coverage in your local market is the first and perhaps most important step in building trust. If you’re a large franchise, local automotive shop, or multi-location business, the local customer is your life blood.
Securing coverage in your local newspapers or TV stations will keep you top of mind. By sharing consistent news of charitable donations, events, or offering yourself up as a source on a particular news story, local customers will see you as a local expert and not a company yelling about how great you are.
Influencers. Love them or hate them, they can be useful in your trust building. Whether it’s a local or national social media influencer, they have a trusted audience. Offer up a vlog idea for them to come in and get an inspection. Detail their car to show your services. There are a number of options, but by identifying the right influencer, you can introduce yourself to new customers and build trust with those who were already following along with the influencers.
Lastly, coverage in an industry magazine can help support your expertise. If a customer walks in your lobby and sees you on the cover of Popular Mechanics or sees your work in Hot Rod, that will add another level of credibility behind your brand name.
With an industry that continues to evolve, one thing remains the same, great customer service will be rewarded. If you’re looking to showcase your service and get some crucial media coverage to build trust, contact Ripley PR online or at 865-977-1973.
