Covering a report by BakerHostetler on the industry in 2020, Kat Jercich illustrated quite clearly in a recent Healthcare IT News article that the opportunity for reliable tech and security services in the healthcare industry is significant:
Healthcare was one of the industries most affected by tracked ransomware incidents, second only to education. And for organizations covered by the report, the average initial ransomware demand was a whopping $4,583,090.
With cyberattacks on the healthcare industry increasing both in frequency and magnitude, competition among ambitious IT firms is fierce. If your tech team is looking to stand out through 2021, it will be important to seek recognition for your efforts in the form of credible awards and achievements. To get started, it might be wise to enlist the efforts of an agency experienced in healthcare IT public relations.
Starting off with strategy
Strategy is the foundation for a successful relationship between your healthcare IT company and a PR team. Make sure to choose an agency with knowledge of your industry and audiences served, and then ensure that a clear strategy is provided that outlines tactics and demonstrates an understanding of your key messages. From there, a clear plan to decide which awards to pursue should be implemented, with submissions being made carefully and well ahead of early deadlines.
If you win, what’s next?
An immediate benefit to partnering with a healthcare IT public relations agency is to have the team actively identifying award and recognition opportunities and working on the submissions. It’s important, however, to not let the efforts cease with a win. At Ripley PR, for example, we work with our clients to get maximum mileage out of awards by announcing the victories with press releases and working to secure earned media coverage in outlets facing your target clients. Awards add credibility for your healthcare IT brand, and they can open the doors for interviews, opportunities for thought leadership articles and more.
To learn more about how healthcare IT public relations can help secure – and maximize – industry awards, contact us at Ripley PR today by calling (865) 977-1973.
