When people hear the word “automotive business,” a lot of times they think of car, truck, motorcycle and boat dealerships or large automakers like Ford or Toyota. However, the automotive industry encompasses many more segments, including parts manufacturers, after-market retailers and auto repair shops.
The automakers and dealerships are really good at getting their message out there through ads and public relations. But just because a business may be more behind the scenes or under the hood doesn’t mean it can’t benefit from good automotive PR.
Whether it’s to get products in front of spec engineers or to recruit quality employees, automotive media relations can kick an auto manufacturer or after-market company into overdrive (sorry for the bad pun). How is this possible? By making sure your message finds its way to the right audiences.
As a firm experienced in automotive public relations, Ripley PR has implemented strategy plans for clients that work in various verticals of the auto industry. Some believe there are only PR opportunities when a large hiring initiative or new product is announced, but there are many other ways to utilize automotive PR to spread awareness of the business.
Automotive PR has many benefits that include: increasing sales, boosting recruiting efforts, improving search engine optimization (SEO) and positioning company leaders as experts. These can all have a positive effect on the bottom line by addressing multiple business objectives at once.
Ripley PR is a public relations agency specializing in franchise, manufacturing, construction and automotive industries. Call us at 865.977.1973 if you want your automotive company to rev up its PR efforts.