B2B tech companies that we speak to often have this challenge: they’re known in either their industry or in the general tech and startup space, but not both. To attract investors and potential partners, it’s important to have some visibility in business and tech media. But to keep the lights on and build real credibility, it’s critical to be dominant in the industries you serve. Having a comprehensive B2B tech public relations strategy is a great way to overcome this challenge, but who’s behind it?
Many PR agencies are generalists, and some might even be too niche. At Ripley PR, for example, we specialize in B2B tech, the skilled trades (like construction, home services, and manufacturing) and a few other spaces. However, we know that many companies operate at the intersection of these industries, so we’ve learned to speak to multiple audiences.
Benefits of Choosing the Right Partner
- Your team will have the knowledge and passion to tell your story: There’s nothing worse than a misaligned vendor. When you engage with a true partner that understands your industry, they’ll speak your language and accurately deliver your key messages in press release and media pitches. Plus, if your PR team loves technology, they’ll enthusiastically share your innovations and seek the earned media attention you deserve in trade outlets and business media alike.
- Your news will reach the right journalists: Partnering with generalist agencies usually means that during the early stages of the relationship, the majority of their time will be spent identifying media targets and developing relationships. If the team you choose has experience with both technology and the industries you serve, chances are that they already have some great relationships – meaning that momentum will take off much faster.
- Together, you can pursue the best awards and speaking opportunities: Besides press releases and media outreach, a key component of a B2B tech public relations strategy is a plan to create compelling award submissions and develop speaking proposals for your spokespeople. Like pitching and releases, a seasoned PR team will pursue opportunities that foster trust among your target users and generate credibility for potential investors, too.
If you’re ready to take your B2B tech public relations efforts to the next level with a team that understands your industry, give us a call at (865) 977-1973 or reach us here.
