For the people who run a regional or national franchise, public relations can seem like more of a problem than a solution. Whose interests would an agency represent? Which of the many possible audiences would be a priority? What can a PR firm do for a franchise, anyway?
It’s precisely because the situation can be so complex that it pays to work with experts. A public relations firm with franchise experience can help you create a strong and recognizable brand, communicate across platforms to multiple audiences, and expand your franchise opportunities. Here are three ways a great PR agency can help your franchise grow:
- Consistent media coverage: Local coverage of individual franchises builds brand awareness and credibility, and broader coverage of the franchise in regional and national publications and broadcasts alerts potential entrepreneurs to franchising opportunities with the company. An agency like Ripley PR can generate national stories that support local franchises and local coverage that builds the national brand.
- Social media: Social media is one of the most powerful marketing tools available to modern businesses. It’s also one of the most intimidating, especially if your business is overseeing a company with dozens or even hundreds of franchise locations around the country. A good PR team can help you manage multiple platforms and audiences, tailoring content for specific locations and demographics while also maintaining a strong overall brand message.
- Trade media: Franchisors don’t just want to reach customers with the story of their company. They also want to reach out to entrepreneurs who will expand the franchise. Franchise public relations agencies like Ripley PR can take your message to trade publications that specialize in coverage of franchise operations, helping present the brand to an audience of informed potential investors.
Great businesses don’t just happen. They’re the result of planning, good decisions, and hard work. Don’t leave your franchise’s public relations to chance.