Does your PR team know the construction tech industry?

The construction industry is a hands-on, complex, and ever-changing industry to be in. That’s why it’s important to have someone that can speak your language when choosing your construction tech public relations team.

Construction tech PR can get your messaging out to the correct outlets with clear and concise information relative to your industry. Does your PR team know that wire has tripled in the middle of builds? Do they know how to convey that your remote tank monitors are helping with fuel efficiency at the job site? It’s important to have a pulse on the industry.

Construction tech is all about efficiency, effectiveness and timing. Getting the right public relations crew to tell your story to your target users can save you time and empower you to maintain focus on your innovation. Here is why it’s important to be on the same page with your Contech PR agency.                                                                                                                                                                              Construction tech public relations knowing your language can help your media outreach.

  • Time is Money. If you must educate the team working for you, then that’s more time and money spent training on your lingo rather than innovating. When you have an agency with experience in your field, like Ripley PR, you can leave the branding and messaging to the agency.
  • No Keyword Nightmare. When you lack experience in a field, you’ll just touch on the generic high points. An understanding team can put more meaning to your messaging without wearing the training wheels. If you read a construction tech blog from an author who doesn’t understand the language, you’ll see keyword after keyword without gaining any substance.
  • Your Company is Unique. Even though your company is in the same field as other Contech companies, you all are not the same. Every job site has different challenges, every company has different branding. Having a construction tech PR team who understands how to relate your unique tech, or way of doing business, can help you stand out from the crowd as a trusted authority on your product and the industry you serve.

If you’re interested in learning how Ripley PR can partner with you to help achieve your goals, visit our website, or give us a call at (865) 977-1973.


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