If you’re implementing a new marketing and public relations strategy for your franchise in 2019, you might find yourself wondering when you’ll find time for all that social media. In today’s market you really can’t afford to ignore social media when marketing your franchise, but with so many platforms the task can seem too big to absorb.
It’s important to budget the time for social media, though. Industry leaders, entrepreneurs and potential clients are on social media, engaging in big-picture conversations that impact your business. If social media is an afterthought for your franchise, you’re leaving a valuable, lead-generating asset on the table.
Even if you don’t have the time to handle the day-to-day task of engaging on social media, a franchise public relations agency can help you create a strategic social media plan, craft engaging, on-brand posts, and monitor online feedback.
Here are a few ways that partnering with a public relations agency can help your social media efforts and build engagement.
A consistent brand message builds trust in your target audience, and a public relations agency can get this right for your franchise. All platforms and all posts should echo your brand’s message and key values. If your franchisees have their own social media presences, a public relations agency can make sure they are reflecting brand consistency, too.
Since social media is an informal medium, it offers a great opportunity to communicate with your target audience on a more personal level and forge connections that might otherwise go missing. Adding candid photos of your office and staff is a great way to communicate your values and beliefs as a company and build an emotional connection with potential franchisees and customers.
Social media has a tangible benefit for your company’s profits. Social media provides a venue to promote blog posts, company successes and case studies, directing traffic back to your website. This builds search engine optimization, increasing the likelihood that your franchise will be at the top of the list in key Google searches.
If you’re worried that social media is taking a backseat when it comes to your franchise’s marketing plan, consider partnering with Ripley PR. Our social media experts have experience working with some of the top franchises in the country. They can craft a plan that will grow your social media engagement and create great results for your franchise. Contact us today to get started.