At Ripley PR, we’ve spilled a lot of ink on the subject of crisis public relations. As franchise public relations experts, one of the biggest issues we see time and time again is franchise locations that don’t have a crisis plan in place for their specific location. Or if they do, it’s tucked away on a bookshelf gathering dust.
When it comes to a public relations crisis, it’s not a matter of “if” one will happen, but “when” one will happen. If your franchisees don’t have or know how to executive your crisis plan when a crisis happens, you’re risking more than just the reputation of that one franchisee.
As our CEO Heather Ripley once said:
“A good PR agency can help any company prepare for a crisis, develop the best messages to deliver during the heat of the moment, and decide upon the right way in which to deliver them. Make sure you are teamed with professionals with the right kind of real-world experience before you experience a crisis in your company.”
If any of the above resonates with you and your business, we at Ripley PR would love to talk with you. Give us a call today at 865-977-1973.