Does your automotive business need a specialist PR agency or a generalist?

For automotive technology companies like yours, 2020 has been challenging to say the least. It’s true that sales have lagged this year in many sectors, but your business can regain its momentum by partnering with an experienced PR firm.

While the automotive industry did take a hit this year, the future is looking much brighter. J.D. Power reports that although automotive sales have decreased by about 15% from 2019, for a total of 77 million units sold in 2020, it predicts there will be a slight rebound in 2021, increasing 12% from 2020 numbers to about 86 million units sold.

That’s good news, but your automotive technology business will still need a public relations partner to start off 2021 with a strong lead over your competition. The question many auto-related business owners wonder is, what type of PR firm should they hire? An automotive public relations firm or a generalist PR agency?

A generalist agency works with many types of clients and industries, but there are several reasons why choosing a specialty automotive PR agency like Ripley PR can be a game-changer.

  • A specialist agency knows who your clients are. It’s important that your agency knows your business, especially in the automotive industry. Having an insider’s understanding of what makes your customers tick is crucial to your business’ PR success.
  • A specialist agency knows the industry media. Getting your business’ story into the news or in popular trade publications and digital platforms is what gets your business attention. Having close relationships with journalists and reporters helps get your business name recognition.
  • A specialist agency is a crisis expert in your industry. Not that anyone expects a crisis, but if one occurs, having an experienced partner at the ready to handle your specific situation does make a difference in how your brand is perceived.

No one knows for sure what the future holds for any business right now, but knowing that your automotive business is being protected and promoted by an expert agency like Ripley PR can give you peace-of-mind and the boost to your brand that you need going forward. Lean how we can help by contacting us online at Ripley PR or by calling (865) 977-1973.

Heather Ripley, Founder/CEO

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